I build systems for businesses and tell stories for myself.

As a Product Lead, I bridge the gap between high-level strategy and daily technical execution. With over a decade of experience across the private, government, and education sectors, I specialise in workflow automation, AI integration, and CRM architecture. I believe the best designed tech is useless if we humans don't use or appreciate it.

Off the clock, you can find me belting out a tune at karaoke, writing my memoirette, or designing visuals as The Digital Caretaker.

If you like a good book, you can check out what I'm currently reading on StoryGraph.